Reimagining maternal health, because every mother matters.
Motherlines Foundation is a public health non-profit committed to creating a future where every Australian woman—regardless of income, geography, or background—has access to the resources needed for a healthy pregnancy. By addressing health inequities through culturally aligned education and free prenatal supplements, we’re empowering women, strengthening communities, and ensuring brighter starts for the next generation.
Motherlines Foundation is DGR-registered charity that is on a mission to reimagine access to healthcare and wellbeing for all pregnant Australian women regardless of income, geography, or cultural background.
THE PROBLEM
The optimal nutritional status of mothers has been identified as the most important non-genetic factor for the healthy development of foetuses.¹
Maternal malnutrition leads to adverse pregnancy outcomes and can have a long-term negative effect on growth and development during childhood and increases the risks of developing chronic diseases later in life.¹
There is currently no public health intervention providing prenatal multivitamins to pregnant Australian women holding a concession card.
Every disparity in society shows up in maternal health and maternity outcomes. Babies born to low socio-economic mothers are 60% more likely to be born with a low birth weight (AIHW, 2018) and suffer long-term health impacts as a result.
25% of pregnant Australian women aren't taking the pregnancy vitamins they need because they're too expensive.¹¹
OUR SOLUTION
Motherlines Foundation is a DGR-registered charity that is working to help underserved Australian pregnant women gain access to essential evidence-based prenatal vitamins by removing the financial barriers to access. Our prenatal pilot-program provides 10 months of essential prenatal multivitamins to pregnant Australian women holding a concession card.
Motherlines Foundation is deeply aligned with the mission of the United Nations Sustainable Development Goals (SDGs), which emphasise health equity, nutritional access, and the empowerment of underserved populations. Specifically:
SDG 2: Zero Hunger highlights the importance of ending malnutrition and ensuring access to nutritious food, addressing the "hidden hunger" caused by micronutrient deficiencies.
SDG 3: promoting Health and well-being for all at all ages directly relates to improving maternal and infant health outcomes by providing essential prenatal supplements, reducing preventable complications, and supporting long-term health.
SDG 5: Gender Equality is reflected in the charity's focus on empowering women, acknowledging the critical role maternal health plays in fostering stronger families and communities.
SDG 10: Reduced Inequalities is foundational, as the initiative addresses systemic barriers faced by low-SES Australian women, promoting equitable access to health resources.
Profits with Purpose: Our for-profit partner, Land Lab, has created a high-quality evidence-based prenatal supplement that is retailed to the general public. A significant portion of the profits from these sales is donated directly to Motherlines Foundation, turning every purchase into a force for good. Alongside these contributions, Motherlines Foundation relies on additional support from private philanthropic donations and grants to amplify our efforts and reach more women in need.
Motherlines Foundation uses these combined funds to subsidise the cost of prenatal multivitamins for underserved Australian women holding a concession card, removing financial barriers to critical maternal nutrition.
How our funding works:
Founders
Leadership team
Our foundation is led by a team of dedicated experts united by a shared vision of health equity:
TESS
ROBINSON
Founder of leading Brand Agency, Tess is drives our communications and awareness campaign, ensuring our mission reaches those who can help and those who need it most.
DR. HANNAH
LABROOY
A medical doctor and public health researcher with extensive experience supporting vulnerable populations across Australia. Hannah ensures our initiatives are impactful, evidence-based, and focused on the needs of underserved populations.
Philosophy
Integrity. Collaboration. Compassion.
At Motherlines Foundation, we believe in a holistic approach to health. Every program we deliver is built on these principles:
Integrity: Transparent, evidence-based practices guide everything we do.
Collaboration: True progress happens when we work hand-in-hand with communities and partners.
Compassion: We serve with empathy, ensuring no woman feels left behind.
Inclusivity: Every initiative is designed to benefit all, regardless of circumstance.
Our Mission
Motherlines Foundation is a public health Not-For-Profit dedicated to addressing maternal and infant health inequities in Australia. We are working to help underserved Australian pregnant women gain access to essential evidence-based prenatal vitamins by removing the financial barriers to access.
Our prenatal pilot-program provides 10 months of essential prenatal multivitamins to pregnant Australian women holding a concession card.
Our Vision
Motherlines Foundation envisions a future where every Australian woman—regardless of income, geography, or cultural background—has access to the resources needed for a healthy pregnancy, ensuring a thriving start for their children.
